Simple tips for getting the most out of your Instagram business account.
1. DO Check to see if your target audience is even on Instagram!
There would be nothing worse than you spending countless hours on a platform that’s not even being used by your target audience. That would be a waste of your precious time. Do a little research, and find out if your ideal customer is even using Instagram.
2. DO Convert your personal Instagram profile into a business profile
Business profiles on Instagram allow buttons for Call, Email, Text, etc, a website link, and location information for your page’s visitors. It also offers unique insights for each of your posts, Instagram Stories, and follower demographics.
3. DON’T Post links in the photo description or profile bio
Links put in these two locations can’t be clicked on! Put your link in the website section of your profile for your visitors. A link that you can’t click on is just annoying; no one is going to memorize it so they can manually type it in. You don’t want to look like a noob!
4. DO Make sure to use #Hashtags that are relevant to your post
Hashtags are the easiest way for visitors to find your profile. Make sure to use a few about the post, about your niche, and about your location. You could even make up your own hashtag for your business. But don’t use too many!
5. DO Keep a consistent brand image
On your website and all of your social media profiles, make sure to use the same logos, business name, and contact info so you don’t confuse your visitors/potential customers.
BONUS
6. DO Hide your #Hashtags
While typing in the photo description box, hit the enter key and add a period to create a space. This way your hashtags are hidden below your description. No one really needs to see which hashtags you used.
7. DO Utilize Instagram ads
Instagram has a very beneficial ads feature, allowing you to choose who sees your ads (choose your target demographic), and it’s fairly cheap!
Questions?
Have questions about this post or anything I discussed here? Send me a message!
Best,
